is a copywriter making things you may or may not enjoy.
stripes-26447_960_720.png

Specialized 50th

Obesity. Mental health. ADHD. Climate change. Let’s be honest, both the planet and the people on it have seen better days. Well we’ve go news for you. Turns out you don’t need a UN resolution. Or an act of government. Or an idea that’s gonna bring home a Nobel Peace Prize.

Chances are you already have the answer. All you have to do is dust the thing off. And ride.

Fun fact for all you bike nerds out there…the VO and bike actually belong to Ned Overend.

To celebrate their 50th anniversary, we got Specialized to commit to refurbishing 1 million bikes worldwide—regardless of the brand.